Lu Hui: artists can not be too short-sighted

Lu Hui, Shanghai Alliance Asia Business Consulting Co., Ltd. (APNC) Director of Public Relations. For many years in the fashion circle, as Gucci, Cartier and other famous gucci bags international brands planning to organize several events and fashion shows. Since that run the most luxurious, most large-scale an event is in May 2004, Cartier Exhibition Center in Shanghai run by the show. On-site guests include Deputy Prime Minister of France, Joan Chen, George Lam Sin Man wife, Huang Yi and other stars, is very grand.

COSMO: What channels you go through those stars?

Land: For PR, the general practice is through the star’s management company to please. However, I have done some, and because previous work related to the movie had been produced drama “18-year-old Sky”, from the script, planning to look for actors, among others are involved, so on and the entertainment circle itself has been maintained close contact. Many stars and I are good friends privately, usually, with or without activity, I always find that they often eat together, or singing karaoke OK. Sometimes, they are filming near Shanghai, I would go visit the set if free. We have very good relations.

COSMO: Stars will not take the initiative to contact you?

Lu: Certainly. I often participate in fashion events, through mutual friends, you can meet many celebrities. They also know that I do have a lot of fashion brands can contact, so when stars taking part in major events, such as certain awards ceremony, need clothing jewelry fashion brand to support it, you’ll find me, so multiply the links , you get done.

COSMO: Do you think brand invited stars, the best value of?

Lu: Popularity is an important factor, of course, but more critical is the brand brought in a star certain requirements to fit with their image. Put it bluntly, is what to wear, like anything, piercing sense of the brand to.

To Gucci, for example, to find is the kind of young, elegant, and sexy star. For now, the star of the domestic and foreign based far from Hollywood, so some international big names who will have to go with the image in the country to attend the activities appropriate star indeed no small difficulty. This problem only through domestic stars to shape slowly resolved. For example, a well-known Fan Bingbing, when she was the business for a little round face, giving the impression that very little cute. But this two years down, Gucci gradually started packing for her, making her the image of the beginning to the atmosphere and international, need to show the kind of Gucci waist small, is good, there are convex curve of the image of the. In addition, there is Michael Wong. She is Cartier and Tiffany is like a star, several times in the show have invited her to attend. Because of the brand after that she put on a very elegant dress, to show the Cartier jewelry noble feeling. The jewelry brand is very concerned about whether a star’s temperament reached a certain level, because the only way to show jewelry diamond light.

COSMO: I heard that some stars are very demanding for the appearance fees?

Lu: that appearance fees, I do have something to say. I think the star of the international first-line brand invitation should consider is to upgrade its image, rather than economic returns. In Europe and the United States, received the invitation of the top luxury brands, watch shows or participate in activities, for the star is very face of things piece. This shows that the brand has already agreed to raise the status of star and brand the same level, but also that your brand image and meet the requirements of temperament.

In China, a number of stars and their brokers are not the brand concept. Sometimes, those two or three lines of the star, or a brokerage firm will be invited to brand the 10 million, 200,000 in appearance fees, it makes me feel awkward. For those not as today’s star artist line, the brand invites you to participate in the activities because I think you have potential in the future may gradually build to line position. But the artist’s wild speculations, bluntly stated that the future of self-destruction. First of all, international brands will not accede to their demands, and secondly, between the artist and the brand of “line” is severed. Will be no invitation to you, while not willing to lend you clothes or other commodities.

COSMO: high appearance fees proposed for this phenomenon, what is your view?

Lu: I think the stars or their brokerage firm, should learn to judge and weigh. Advertisers and brand activities should be considered separately, the former of course, should consider the price, the cost issue, but the international events organized by the famous brand, the commercial interests should be put on the second and third places. Because the brand can help you in the front of the public and the media, establish a modern and high-level image. In addition, the stars and the brands need to think of the future may occur between the long-term cooperation, which is the mature approach.

In addition, I would say that some brokers are kind of short-term damage for the artist. My personal feeling is that many co-stars in fact are very happy together, but often, it is their way or brokerage firm will appear in the situation, such as clear, reach a certain price, do not allow stars to attend activities. This approach will not only block the star and co-brand, but also tantamount to cutting off their route of retreat that are also easy gucci bags many brokerage companies guilty of major errors, but they have not awakened to this. For brands, it does not matter. If the broker does not have an international vision, or artists that they have no idea of international and long-term development plan, and we no problem. Do not care whether you co-brand. COSMO: If there are no appearance fees, that star will attend what material now?

Lu: In general, the brands are to star an amount to enable them to select products to store brands in return. It may be 5 million, it may be 10 million, and there is no certain standard. The interesting is that very often the stars to select commodity prices will be more than the brand to the standard, that is, stars would be their own money to buy things posted. For example, the amount of the brand to 10 million, but the star of goods in the store add up to the Chinese and 15 million, it will paste into the purchase of 50 000. This phenomenon occurs in the basic body of each star. Because for those first-line brand, star itself is very like it, usually will often patronize, so one to the store a bit difficult to control.

As for the cosmetic brand’s activities, because the price of jewelry accessories with Fuzhuang or there is quite Tai gap, Suoyiyiban will take two kinds of Huibaofangshi, Yi Shi Bao year under the star’s cosmetic use, 2 yes to a difference of Xian Jin Dao subsidies. Of course, some luxury brands and the relationship between a star gucci bag particularly well, gucci bags to what the cost of the problem, the stars are willing to cheer for the brand. This is the kind of tacit understanding, and no commercial element in it.